Virgin Australia is exploring the potential of AI-driven personalization as part of its retail transformation strategy.

The airline has begun utilizing components of the SabreMosaic platform to deliver “ancillary offers” to travelers before their flights, aiming to generate additional revenue. Passengers may have already noticed these emailed offers in recent months, which utilize technology from Sabre, an enhanced modular platform introduced earlier this year. As the inaugural customer for SabreMosaic, Virgin […]